From Academind to a broader idea of learning
We (Maximilian Schwarzmüller and Manuel Lorenz) founded Academind in 2017 with a clear focus on high-quality education in web development and, later, AI.
Over the years, millions of learners used our content to understand complex technical topics through structured explanations and clear visuals.
As AI tooling matured, we began to notice a recurring limitation.
Creating strong visual explanations was still slow, expensive and often dependent on design expertise.
This gap existed not only in education, but across marketing, internal communication and knowledge sharing.
Learning content became easier to generate, visuals did not
Text-based AI made it significantly faster to draft explanations, summaries, and structured content.
Visualizing that content, however, remained a bottleneck.
- Text generation scaled: Explanations and drafts could be created in seconds.
- Visual creation lagged: Infographics still required tools, templates or designers.
- Iteration was costly: Adjusting layouts, colors or branding took time.
This imbalance created friction for educators, creators and teams who understood their message but struggled to present it visually.
Seeing AI as an enabler, not a threat
From the beginning, we viewed AI as a way to reduce friction, not replace expertise. That mindset naturally carried over into BuildMyGraphic.
Our goal was not to automate design decisions blindly, but to make high-quality visual output accessible without requiring design skills.
With recent advances in AI image generation, this finally became feasible at a level that met our professional expectations.
Turning complex inputs into clear visuals
The core idea behind BuildMyGraphic is simple: Most valuable content already exists. It is often locked in formats that are hard to scan, reuse, or share visually.
- Text documents: Articles, notes or reports.
- PDFs: Whitepapers, research summaries, internal documentation.
- URLs: Blog posts or knowledge base entries.
- Images: Screenshots or rough sketches.
BuildMyGraphic. transforms these inputs into structured, visual summaries that can be reused across channels.
A platform focused on value creation, not decoration
We designed BuildMyGraphic as visual infrastructure for everyone.
Our emphasis is on clarity, consistency, and reusability.
Key capabilities include:
- Design styles and templates: A broad range of predefined visual directions.
- Full customization: Control over colors, icons, layout, and branding.
- Reusable brand templates: Save and apply consistent visual systems.
- High-resolution exports: 2k outputs suitable for social media, presentations, and print.
- Streamlined workflow: Input content, choose a style, generate the infographic.
This approach allows teams to focus on substance while maintaining a professional visual standard.
Why BuildMyGraphic matters now
The demand for clear communication is increasing across industries.
At the same time, attention spans are shrinking and visual literacy is rising.
We see several trends converging here:
- Faster content cycles: Information needs to be shared and updated quickly.
- Distributed teams: Visual clarity reduces misinterpretation.
- Education at scale: Learners expect structured, visual explanations.
- AI-assisted workflows: Tools are expected to integrate seamlessly into existing processes.
BuildMyGraphic fits naturally into this landscape by reducing the cost and time of visual communication.
Target users and practical applications
We built the platform for professionals who share a common need: turning information into visuals without friction.
- Educators: Visualizing lessons, summaries, and learning paths.
- Marketers: Creating shareable graphics from articles or reports.
- Creators: Turning ideas into structured visual content.
- Business teams: Explaining processes, strategies, or data internally.
- Trainers: Producing clear instructional materials at scale.
In many cases, BuildMyGraphic replaces a fragmented workflow of writing tools, design software, and manual revisions.
Practical takeaways
AI has lowered the barrier for creating written content, but visual communication remains essential for understanding and retention.
With BuildMyGraphic, we focus on closing that gap by making professional infographic creation a fast, repeatable process.
For teams already producing valuable content, the opportunity lies in rethinking how that content is presented.
Turning existing materials into clear visuals can significantly increase their reach and effectiveness, without adding complexity to the workflow.